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How to get noticed in the music industry?

music business Aug 01, 2022

 

How do I get noticed in the music industry?

We often hear that the music industry is oversaturated and unfortunately, this is true. The industry is oversaturated if you’re just copying other artists and following trends. However, there’s always a spot for innovation and for artists who try to bring something new. 

Learn the insider's tips on how to get noticed in the music industry!

The music industry is a competitive space that is constantly evolving. It can be difficult for upcoming artists to get their music heard and get noticed. Here are a few tips on how to get started. 

First of all, is there a specific rule to get noticed in the music industry and make it as an artist? If the official answer is “No”, there’s some ways you can follow to have more chances to get noticed as an artist. And the first one is about the music itself. 

 

  • Have your own sound. 

The first thing you should think about to get noticed in the music industry is your sound. People should be able to recognize your music even without your name on it. This point is the most important one but also the hardest one to achieve. If you’re thinking about having your own sound, you should be patient. It won’t come in a day. Having your own sound will take years but will be worth it. Hard doesn’t mean impossible. The first thing to avoid is to follow trends. Why would this label sign you if you’re doing the same music with the same sounds as 10 000 other new artists during the same period of time ? 

You need to have your own signature and there’s no rules or secret formula when it  comes to finding it. Play, experiment and do what you like, you’ll end up finding your own sound without even thinking about it. 

To clarify, I'm not telling you to not use samples or take inspiration from other artists. The thing I want to point out is that there’s no rules in music ! Transform whatever you want !  Why don’t you use this kick as a percussive instrument instead ? You hear that big bass you love but hearing it in every song at the moment  ? Put saturation, distortion, cut the low, put some reverb and use it as your signature lead. That’s just a small example of what you can do. You need to be as recognized as Skrillex bass, Afrojack’s Leads or Sunnery James & Ryan Marciano's drums.  

Congratulations ! You have your own signature sound ! What’s next ? You need to send your music to people, that’s why we have to talk about the second most important things when it comes to getting noticed. 

 

  • Make a great first impression. 

The first impression is always the most important one. This is how you can get noticed in the music industry or become easily forgettable by a label, promoter or manager. When you submit your music to a record label or other industry professional, make sure your music has the best possible quality. Don’t send unfinished or unmixed, mastered material. People need to hear your full potential. If you don’t have a professional mix or master level, it can be ok sometimes as long as we can hear the full potential of your song. Try your best. If the first musical impression is important, the way you’re talking is also important. How to get noticed in the music industry if no one opens your message or mail ? I’m sorry to tell you but if you’re just dropping a MP3 or wav file in a mail without subject or text in it, you’ll end up in spam or instantly deleted. If you want to get read, write a nice and personalized mail with a private link to your music (Dropbox or soundcloud) but don’t make it too long. Value the time of the person in front of you. Introduce yourself and your music but don’t write your full biography. 

I’m not telling you to write in complex terms. Keep it simple. However, don’t “bro” people. Most of the time, you’ll talk to professionals from the music industry that’s why you won’t call people “bro” all the time. If you’re doing this, you will seem “amateur” about your music career and people won’t take you seriously. Instead, write directly to the person. If you don’t know who you are talking to, just start your mail with “To Whom It May Concern”. 

A final recommendation is to have a clear subject in the mail. Don’t go like “Artist name - Banger.mp3” or “SIGN ME PLEASE”. Instead you can go for “Exclusive demo for “Label name” : “Artist Name” - “Your track”. Make it look good. Congratulations, you have nice mail ready to be sent ! But is this only to get noticed in the music industry ? No, you can also get noticed on social media. And this is all about the next point. 

 

  • Have a professional website and social media presence. 

Your website and social media should be your showcase. Both are one of your most powerful tools to use and can literally take you to the next level. Nowadays, everyone is on social media. That includes music industry professionals. Let’s say a label owner hears your music. What is the next step ? He will check your social media to find you. Now, imagine that instead of finding a professional looking profile with cool content, he finds a profile that nobody wants to follow because of the lack of content. I’m not asking you to spend all your free time creating content but you should find some spot in your schedule to make content and grow your fan base. Do you think its a waste of time ? Well, in 2020, 70 artists signed major label deals because they were discovered on TikTok. That’s only on TikTok. As you can imagine, much more were involved on Instagram and other socials. Socials are here to stay, that’s why it should always be part of your plan. Your social media pages should also be updated regularly with interesting content. Don’t overthink, just have fun creating content. 

Now let’s quickly talk about your website. Your website doesn’t need to be over complicated. It should be easy to navigate and include all of your latest music, press coverage, and tour dates. Your website should be your “best-of”. If someone wants to know more about you, create a biography section. Someone needs to contact you ? Create a contact section, etc. 

Now that you have all the keys to make it and get noticed in the music industry, i want to give you a bonus tips. 

 

  • Collaborate with other artists and remix tracks. 

The first section of this bonus section will be all about the collaborations. The collaborations are a good way to get noticed and touch more people with your music. In fact, you’ll gain attractivity because another community is going to know you and maybe follow you if they like what they hear. You’re not only gonna touch your community with your music but also the community of the artist you're collaborating with. I would recommend you to collaborate with people from your range, that way, the artist you’re collaborating with and you are both winning. The other cool thing about collaborations is that you’ll learn from someone else, you can learn new techniques, new ways of work and maybe new ways to promote your music and touch more people. The perfect collaboration should spotlight your work to a new audience but also help you by learning new things. 

The second and another cool way to get recognized in the music industry is to remix tracks. Let's say, you’re remixing a track by Tiesto, maybe this one will go viral and Tiesto or his team will hear it. This can be a real Kick Start of your career. Imagine receiving a message from Tiesto: “Hey, your remix is dope, i heard it on Tiktok, why don’t we release it on Musical Freedom?” Congratulations, you're now signed on Tiesto’s label. Talking about releasing a remix, I want to put a huge disclaimer here. If you decide to release a remix on your own, make it free and don’t upload it on streaming platforms such as Spotify etc. Why ? Simply because you don’t own the original master of the track and you can’t distribute stuff you don’t own the rights of. Now said, you can get noticed very easily with remixes. 

That’s it! Now that you have all the keys to get noticed in the music industry, you can have fun and use the different tips we’ve seen together. As final words, remember that there’s no rules when it comes to music or promoting your music. Try to think out of the box. Finally, the most important thing I want to share is DON’T FOLLOW TRENDS. Of course, it seems easy, but think long term. Having fun doing what you love has way more benefits than following trends in the long term. You’ll be recognized as the pioneer of a certain sound and people will notice you way much more. 

 

-Pierre 

 

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